Get Physically Fit & Financially Free

An accountability program for 40+ women ready to stop making excuses, build real strength, and take their independence back.

You gain muscle, self-trust, confidence, while building sustainable habits to show up for yourself and in life.

Peak Weight, April 2018

This is a minimum 1-year process. It is not a quick fix.
It took me nearly a decade to maintain a 150-lb weight loss and get out of debt. I did it by building mental toughness, but I’ll be honest: some days it still feels overwhelming for me, too. That is why we don’t rely on motivation. We rely on habits and data.
We use my F.I.R.E. method to build your discipline in the two areas holding you back: your body and your bank account.
    • We track macros: We are eating up to fuel your body, build muscle, and give you the energy you need to handle life.
    • We track debt: We are paying down your bills using my exact spreadsheet to buy back your freedom.

The way you handle your food is the way you handle your money. If you are ready to be held accountable to the numbers and do the work, fill out the application below.
Naomi finishing her first Hyrox in 2026 Miami Beach April 2026

Miami Beach Hyrox, April 2026

This is for you if you've...

tried everything

You’ve done the diets, the challenges, the start-overs every Monday. You’re tired of doing it all alone. You want to actually feel good in your body again. I’ve got you.

want strength, not punishment

You’ve spent too long trying to make yourself fit into other people’s boxes. You don’t need more pressure, you need a plan that finally feels right for you. That’s what we’ll build together.

Never Fit In Anywhere Else

You belong here, even if… You might feel like you don’t totally belong in the gym crowd, or like your body doesn’t match your vibe. I get it. I’ve been there.

ready to take life back

You’ve spent years taking care of everyone else. Now it’s your turn. You don’t need to be perfect, you just need to start showing up for YOU.

This is NOT for you if you...

want quick, easy fixes

want for casual accountability

expect external motivation

cannot commit consistently

My Coaching Philosophy & Method

FIRE: Finding Your Spark

The F Bombs

Fitness & Financial Freedom!

A big part of my fitness jounrey was so I could achieve financial freedom. My goal is to assist you in building a life where you have choices, security, and independence.

Identity & Integrity

Becoming the woman who trusts herself and follows through consistently.

Over the 8+ years, my identity has shifted into something I never thought possible. I want the same for you.

Reasonable Expectations & Habits

Creating sustainable systems that work in real life.

We all have different lives. Lets work together in creating systems for YOUR life. I have a plan. You have needs. We meet in the middle. 

Emotional Awareness & Intelligence

Understanding your patterns, emotions, and behaviors so you stop abandoning yourself.

This isn’t a 6-week miracle. It’s a lifestyle reset. We create routines you can actually maintain: workouts that travel with you, meals that fit real life, and mindset tools that keep you grounded. NO you won’t look like a bodybuilder over night. Those people have worked for YEARS. It doesn’t happen on accident.

walking lunges at Miami Beach 2026 hyrox

My FIRE Coaching Packages

The Ignite Community

Group accountability for midlife women ready to get stronger and pay off debt without the toxic skinny culture. Track macros, build real muscle, and manage your money alongside a community of women over 40. We are eating up, paying down, and raising each other up.

VIP Wildfire Coaching

Elite 1:1 coaching for women over 40 looking for sustainable weight loss, strength training, and debt freedom. Get direct proximity to Naomi, your custom fitness tracking app, and the heavy habit accountability you need to master your physical and financial fitness.

My Transformation Story

Before and After Extreme Weight Loss, female over 40 fitness

300+ pounds to Today

When I turned 40, i had the switch flip. I no longer wanted to keep living the way I was. I was fat, unhappy, and struggling with getting the things in life done that I desparately wanted to do. I decided one day THIS IS IT. I cut out so many things cold turkey. I quit my daily 6 cans of cherry pepsi, no more red bull, no more cookies, no more coffee even, no more bread, no more rice, no alcohol… I just quit. It’s seven years later. If you want a more detailed look at my journey you can read about it here.

Be a rockstar in your own story, Naomi Wierby, Metal horns on stage for competition